Companies
- ActiveCampaign1 system
ActiveCampaign makes marketing automation and CRM software for small and medium businesses. Its design problem is approachable automation and campaign tooling.
- Type
- Tech
- Systems
- Camp
- Website
- activecampaign.com
- Adobe1 system
Adobe makes the software most creative professionals live in, from Photoshop to Premiere. Its interfaces have to serve experts doing precise, hours-long work, all tool palettes, panels, and canvas, across one of the widest product portfolios in software, from desktop to web to enterprise.
- Type
- Tech
- Systems
- Spectrum
- Website
- adobe.com
- Amazon Web Services1 system
AWS is the largest cloud platform, and its console is where engineers provision and operate hundreds of services, often several open at once. The design challenge is scale and density: consistent, learnable interfaces across a sprawling, still-growing catalog of technical products, used for hours by people who can't afford to get a setting wrong.
- Type
- Tech
- Systems
- Cloudscape
- Website
- aws.amazon.com
- Ant Group1 system
Ant Group grew out of Alipay and runs digital payments and financial services for consumers and small businesses. Behind those products sit a large number of enterprise back-office tools built by many teams in parallel, and Ant Design started as the way to stop each team designing and building the same screens over again.
- Type
- Tech
- Systems
- Ant Design
- Website
- antgroup.com
- Apple1 system
Apple designs the hardware, operating systems and first-party apps for iPhone, iPad, Mac, Apple Watch, Apple TV and Apple Vision Pro. One design language has to stretch across six operating systems and inputs as different as touch, a pointer, a TV remote, the Digital Crown, and eyes and hands, and it also sets the rules for every third-party developer building on those platforms.
- Type
- Big tech
- Systems
- Human Interface Guidelines
- Website
- apple.com
- Atlassian1 system
Atlassian makes the tools teams use to plan, track, and ship work: Jira, Confluence, Trello, and Bitbucket. They're dense, workflow-heavy products that people live in all day, and several of them grew up separately, so the standing design challenge is making a family of tools feel like one connected place to work rather than four apps that happen to share a login.
- Type
- Tech
- Systems
- Atlassian Design System (Atlaskit)
- Website
- atlassian.com
- BBC1 system
The BBC's UX&D team designs everything from News, Sport and iPlayer to CBeebies and the World Service, across web, apps, connected TVs and smart speakers. The audience is the whole public, from pre-readers to people checking the headlines, and products as different as Sport and CBeebies still have to feel like one BBC.
- Type
- Enterprise
- Systems
- BBC GEL
- Website
- bbc.co.uk
- Brainly1 system
Brainly runs a peer-to-peer learning platform where students ask and answer homework questions. Its design problem is a large, mobile-heavy education community.
- Type
- Tech
- Systems
- Brainly Style Guide
- Website
- brainly.com
- ClickHouse1 system
ClickHouse builds a high-performance open-source columnar database for real-time analytics, used by engineers to query very large datasets fast. The design surface is a developer- and data-facing console.
- Type
- Tech
- Systems
- ClickHouse Design System
- Website
- clickhouse.com
- Cloudflare1 system
Cloudflare provides internet infrastructure and security services, with a large developer-facing dashboard. Its design problem is dense, technical controls made usable.
- Type
- Tech
- Systems
- Kumo
- Website
- cloudflare.com
- Coinbase1 system
Coinbase runs a major crypto exchange and wallet, where people buy, sell, and hold digital assets, often nervously and with real money at stake. Its design job is trust and clarity in a domain that's technical, volatile, and unfamiliar to most users.
- Type
- Tech
- Systems
- CDS (Coinbase Design System)
- Website
- coinbase.com
- Dell1 system
Dell makes consumer and enterprise hardware (laptops, servers, storage) and the surrounding software that configures, monitors and sells it. The design surface spans a public dell.com storefront and a long tail of internal product UIs, which is why DDS leans on tokens and slots rather than a single component look.
- Type
- Enterprise
- Systems
- Dell Design System
- Website
- dell.com
- eBay1 system
eBay runs one of the oldest and largest online marketplaces, where the same interface has to serve casual buyers, hobbyist sellers, and high-volume merchants. Its design problem is trust and clarity across an enormous, messy inventory that no single team controls.
- Type
- Tech
- Systems
- Evo
- Website
- ebay.com
- Elastic1 system
Elastic makes Elasticsearch and Kibana, along with the search, observability and security products built on top of them. The design work is dense analytical UI: dashboards, time-series charts, data grids and query builders, all shipped through one React library that Kibana pins to an exact version and upgrades in lockstep.
- Type
- Tech
- Systems
- EUI (Elastic UI)
- Website
- elastic.co
- GitHub1 system
GitHub is where most of the world's code lives, so its interface has to serve developers doing focused, repetitive work for hours at a stretch. Density, keyboard flow, and dark mode aren't nice-to-haves here, they're the baseline, and the design has to stay legible whether you're reviewing a one-line diff or a thousand-file pull request.
- Type
- Tech
- Systems
- Primer
- Website
- github.com
- GitLab1 system
GitLab makes an end-to-end DevOps platform, one place for code, CI/CD, security, and project management. Its design problem is breadth: a single, coherent interface across a huge span of technical tools, built largely in the open with a distributed set of contributors.
- Type
- Tech
- Systems
- Pajamas
- Website
- gitlab.com
- Google1 system
Google designs across an enormous product range, from Search and Maps to Android and Workspace, and on top of that hands the wider world a default design language most teams reach for. That double role is the distinctive part: it has to keep its own sprawling products coherent while also setting conventions everyone else builds on.
- Type
- Tech
- Systems
- Material Design
- Website
- google.com
- Gov UK1 system
The Government Digital Service runs GOV.UK and the design system behind it, on the principle that government services should be plain, accessible, and usable by absolutely everyone. Designing for the whole population, often people who are stressed, rushed, or using assistive tech, is the constraint that shapes every decision.
- Type
- Government
- Systems
- GOV.UK Design System
- Website
- gov.uk
- Hudl1 system
Hudl makes the video and performance-analysis tools coaches, athletes, and analysts use to break down games, across dozens of sports from football to volleyball. The design challenge is consistency: one experience that holds together whether you're a high-school coach on a phone or a pro analyst on a big screen, across sports that each work a little differently.
- Type
- Tech
- Systems
- Uniform
- Website
- hudl.com
- IBM1 system
IBM builds enterprise software across a vast, sprawling portfolio, from cloud and data platforms to consulting tools, and it does the design work in the open. The hard part is coherence at that scale: dense, data-heavy business products, made by many separate teams, that still need to feel like one company made them.
- Type
- Tech
- Systems
- Carbon
- Website
- ibm.com
- Indiana University1 system
Indiana University designs the web experiences behind a large public university, from admissions to course tools across many schools and departments. The challenge is governance at scale: one accessible, recognizable system that hundreds of separately-run sites can share.
- Type
- Non-profit
- Systems
- Rivet
- Website
- iu.edu
- Meta1 system
Meta runs Facebook, Instagram, WhatsApp, Messenger and Threads, plus Reality Labs. The company has a long history of open-sourcing its internal tooling, from React and Jest through to StyleX, and more recently the Astryx design system that powers over 13,000 of its own apps.
- Type
- Big tech
- Systems
- Astryx
- Website
- about.meta.com
- Microsoft1 system
Microsoft designs Windows, the Microsoft 365 apps people work in all day, from Word and Excel to Outlook and Teams, and now the Copilot features threaded through all of them. The hard part is range: the same product has to feel native on Windows, the web, iOS and Android, carry around eighteen product brand colors, and set rules for how an AI assistant behaves as well as how it looks.
- Type
- Big tech
- Systems
- Fluent 2
- Website
- microsoft.com
- monday.com1 system
monday.com makes a flexible work-management platform teams bend to fit whatever they're running, from projects to CRMs. Its design problem is configurability: colorful, approachable building blocks that stay coherent no matter how differently each team assembles them.
- Type
- Tech
- Systems
- Vibe
- Website
- monday.com
- Mozilla1 system
Mozilla, the non-profit-backed maker of Firefox, designs a browser and the open-web tools around it, holding privacy and openness as first principles. The design problem is a mass-consumer product that has to feel trustworthy and fast while carrying a mission most users never see.
- Type
- Non-profit
- Systems
- Acorn
- Website
- mozilla.org
- MUI1 system
MUI makes open-source React component libraries, with Material UI the best known of them. Its customers are developers, so the product is the API as much as the components, and it funds that open-source work with paid advanced components for teams that need them.
- Type
- Tech
- Systems
- Material UI
- Website
- mui.com
- Nordhealth1 system
Nordhealth makes software for healthcare and veterinary clinics across the Nordics, the systems practitioners use to run appointments, records, and care. The design problem is clarity under pressure: accessible tools for busy clinical staff who can't afford a confusing interface.
- Type
- Tech
- Systems
- Nord
- Website
- nordhealth.com
- NSW Government1 system
The Government of New South Wales designs the digital services the state's residents use, from transport to services to health. Its brief is public-service clarity: one accessible, trustworthy system that a whole state's agencies can build on.
- Type
- Government
- Systems
- NSW Design System
- Website
- nsw.gov.au
- Pinterest1 system
Pinterest is a visual discovery platform where people save and browse images for inspiration, so the interface exists to get out of the way of the pictures. Its design problem is a fast, image-first grid that feels calm and personal across web and mobile.
- Type
- Tech
- Systems
- Gestalt
- Website
- pinterest.com
- Pluralsight1 system
Pluralsight makes an online platform for technology skills and training, used by individuals and companies to grow their teams. The design problem is learning at scale: guiding people through courses, paths, and assessments without making the experience feel like a chore.
- Type
- Tech
- Systems
- Pluralsight Design System
- Website
- pluralsight.com
- Porsche1 system
Porsche designs far beyond the car, its configurator, owner apps, in-car screens, and retail experiences all have to feel unmistakably Porsche. The design problem is carrying a precise, premium brand across digital touchpoints as consistently as it's carried in the metal.
- Type
- Enterprise
- Systems
- Porsche Design System
- Website
- porsche.com
- Red Hat1 system
Red Hat builds open-source enterprise software, from Linux to OpenShift, and its interfaces run the dense infrastructure and admin tooling that keeps large systems alive. The design problem is operational: clear, scannable, data-heavy screens for engineers making high-stakes changes, often under pressure, where a misread status can take something down.
- Type
- Tech
- Systems
- PatternFly
- Website
- redhat.com
- REI1 system
REI is a member-owned outdoor-gear co-op, selling equipment and running trips and classes across web, app, and stores. Its design carries a distinct, outdoorsy brand and, as a co-op, leans into community and openness.
- Type
- Enterprise
- Systems
- Cedar
- Website
- rei.com
- Sainsbury's1 system
Sainsbury's is one of the UK's largest retailers, running the Sainsbury's supermarket brand alongside Argos, Nectar, Habitat and Tu. The breadth of that portfolio – groceries, general merchandise, loyalty, homeware and clothing – is why the in-house design system is pitched as multi-brand rather than a single visual language.
- Type
- Enterprise
- Systems
- Sainsbury's Design System
- Website
- sainsburys.co.uk
- Salesforce1 system
Salesforce makes CRM and enterprise cloud software on its Lightning Platform, from Sales Cloud and Service Cloud to Agentforce. Much of the interface isn't designed by Salesforce at all. Admins, customers and partner developers build and brand their own screens on the platform, so every visual change has to restyle code Salesforce has never seen without breaking it.
- Type
- Tech
- Systems
- Lightning Design System (SLDS)
- Website
- salesforce.com
- shadcn1 system
shadcn is the handle of the solo developer behind shadcn/ui, a collection of copy-paste React components built on Radix UI and Tailwind CSS. The project is community-maintained and the components live in your repo rather than in a package you install.
- Type
- Community
- Systems
- shadcn/ui
- Website
- ui.shadcn.com
- Shopify1 system
Shopify makes commerce software for merchants: the admin they run their store from, checkout, customer accounts, and Point of Sale on iOS and Android. Most merchants run at least one app built by a third-party developer inside Shopify's own screens, so the design problem is making sandboxed apps feel native to the admin, while the same components in checkout take on each merchant's brand.
- Type
- Tech
- Systems
- Polaris
- Website
- shopify.com
- Skyscanner1 system
Skyscanner is a travel search engine that compares flights, hotels, and cars across providers. Its design problem is making a huge, fast-changing set of options feel simple to search and compare, across many countries, languages, and currencies.
- Type
- Tech
- Systems
- Backpack
- Website
- skyscanner.net
- Sprout Social1 system
Sprout Social makes software for managing social media, publishing, engagement, and analytics in one place. The design problem is juggling many channels and inboxes in a single interface that stays calm for the marketers living in it all day.
- Type
- Tech
- Systems
- Seeds
- Website
- sproutsocial.com
- SumUp1 system
SumUp is a mobile point-of-sale and payments company founded in Berlin, trading in more than thirty countries. Its surface area is unusually wide for a fintech – card readers, merchant apps, a web dashboard, invoicing, online stores – so the in-house system has to carry one feel across quite different product shapes.
- Type
- Tech
- Systems
- Circuit UI
- Website
- sumup.com
- The Department of Agriculture, Fisheries and Forestry1 system
The Department of Agriculture, Fisheries and Forestry is the Australian federal department responsible for agriculture, biosecurity, fisheries, and forestry, including the export services that get Australian produce to overseas markets. Its design problem is turning dense, high-stakes regulatory processes, export certificates, biosecurity declarations, compliance checks, into digital services that exporters and producers can actually get through, replacing slow paper-based systems.
- Type
- Government
- Systems
- The Agriculture Design System (AgDS)
- Website
- agriculture.gov.au
- Thumbtack1 system
Thumbtack is a marketplace connecting people with local service professionals, from movers to plumbers. Its design problem is the two-sided match: helping a customer describe a job clearly and a pro respond fast, so both feel confident enough to commit.
- Type
- Tech
- Systems
- Thumbprint
- Website
- thumbtack.com
- U.S. General Services Administration1 system
The General Services Administration runs shared services for the US federal government, and its Technology Transformation Services team maintains the U.S. Web Design System. The hard part is reach without control: one public-domain system has to serve hundreds of agency websites, each run independently with its own stack and contractors, while meeting legal mandates like Section 508 and the 21st Century IDEA.
- Type
- Government
- Systems
- U.S. Web Design System (USWDS)
- Website
- gsa.gov
- Uber1 system
Uber designs across ride-hailing and delivery, a family of consumer and driver apps used on the move, under time pressure, in cities worldwide. Its design problem is fast, legible, real-time interfaces that work identically across enormous geographic and cultural range.
- Type
- Tech
- Systems
- Base (Base Web)
- Website
- uber.com
- Vercel1 system
Vercel makes the platform many teams deploy their web apps on, plus the Next.js framework. Its audience is developers, so its own product surface has to feel fast, precise, and technical without being cold.
- Type
- Tech
- Systems
- Geist
- Website
- vercel.com
- Visa1 system
Visa runs one of the world's largest payment networks, and designs the products and interfaces around moving money for banks, merchants, and cardholders. The design problem is trust and reliability at massive scale, in a domain where clarity and security are everything.
- Type
- Enterprise
- Systems
- Visa Product Design System (VPDS)
- Website
- visa.com
- VMware1 system
VMware, now part of Broadcom, makes virtualization and cloud-infrastructure software that runs the back end of large IT operations. Its design problem is dense and operational: clear, scannable tools for engineers managing complex systems where a wrong move has real consequences.
- Type
- Tech
- Systems
- Clarity
- Website
- vmware.com
- Westpac1 system
Westpac Banking Corporation is Australia's oldest company and one of its four major banks, running Westpac alongside sibling brands St.George, Bank of Melbourne and BankSA. Four consumer banks under one roof is why the group's design system treats multi-brand as the base case rather than a later problem.
- Type
- Enterprise
- Systems
- GEL
- Website
- westpac.com.au
- Wix1 system
Wix makes a website-building platform that lets people with no coding background create and run their own sites. The design problem is putting real creative power in the hands of non-designers without overwhelming them, from a first-time user to a small business.
- Type
- Tech
- Systems
- Wix Design System
- Website
- wix.com
- Workday1 system
Workday makes cloud HR, finance and IT software used by more than 11,500 organizations. The work is dense, high-stakes and transactional, spread across 30+ languages and 80+ locales, and it's now being rebuilt around Sana, an agentic front end that generates forms and approval cards on the fly.
- Type
- Tech
- Systems
- Sana Canvas
- Website
- workday.com